• Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
  • Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)
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Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)

Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)

$33.58
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  • WHY NAME A BBQ RUB CAROLINA DIRT: Because this sugar-based rub is named for the red clay-colored soil of the Carolinas. Not only is this concoction all you'll need for slow-cooked ribs and pork—this unbeatable flavor is perfect for fries too.
  • OUR CAROLINA DIRT RUB IS PRACTICALLY MAGIC: Why No. 16? In 2016, our sugar-based rub—along with all the TLC our team could give—coated our award-winning pork shoulder when it won the Memphis in May World Championship BBQ Contest.
  • TRADITION IS WHAT OUR BBQ RUBS ARE MADE OF: A blend of onion, paprika, & other spices, this traditional sugar-based rub compliments a variety of slow-cooked meats and is the perfect barbeque seasoning if you enjoy some sweet with your heat.
  • APPLY BBQ RUBS & SPICES 15 MINUTES BEFORE COOKING: That's all the time it needs to work its magic. For best results, apply to chicken, lamb, turkey, pork, or beef—including ribs. Did we mention you can use our meat rubs to season your fries too?
  • AUTHENTICALLY CRAFTED BBQ SEASONING & RUBS: Chef Charlie created Lillie's Q to bring new life to your BBQ favorites with honest-to-goodness authentic Southern flavor. Enjoy our delicious barbeque rubs & spices—we call it #SmotherlyLove.

Product Description

Lillie's Q’s mission is to bring people together at the table to experience authentically crafted Southern barbeque flavors true to their regions and traditions. As Chef Charlie McKenna traveled the BBQ competition circuit from Memphis to Alabama and the Carolinas, he created a Lillie's Q sauce unique to each region and won the Memphis in May World Championship Barbecue Cooking Contest along the way...twice! Now, he’s serving up Southern BBQ that’s true to regional traditions while still creating unique, reimagined flavors—it’s an art form. Thanks to Grandma Lillie, a full family lineage of BBQ passion, and a commitment to craft, we believe we’ve mastered it. With four restaurants and a variety of sauces, rubs, kettle chips and more—we’re excited to show you why it's unlike anything you’ve ever tasted. Each of our rub seasonings tell their own story by honoring the region they were created from or the people that brought them to life. Remember with every bite, know you're enjoying flavors as authentic as the places they come from.

Our Southern Roots

Thanks to Grandmother Lillie, a full family lineage of BBQ passion, and commitment to craft, we believe we’ve mastered it. And with four restaurants and a variety of sauces, rubs, mixes, and more—we’re excited to show you why it’s unlike anything you’ve ever tasted.

Authentic Ingredients

We call it Smotherly Love—in all its sweet, savory, Southern glory. We believe our products are worth writing home about and it all starts with authentic ingredients worth scouring for. With every bite, know you're enjoying flavors as authentic as the places they come from.

Our Founder, Award-Winning Chef & 2X World BBQ Champion

Growing up in South Carolina, Chef Charlie McKenna learned very early on about the art of true Southern BBQ. Grandmother Lillie made sure of it. So when Charlie opened the flagship Lillie’s Q restaurant in Chicago, the goal was simple: Create a Southern-inspired BBQ experience that’s true to regional traditions and reimagined into unique, authentic and delicious flavors.

Our Founder & Creator

Lillie’s Q Founder and Chef, Charlie McKenna, lost his aunt Katherine to breast cancer in 2000. Charlie McKenna created BarbeCure as a means to raise funds for cancer research and positively impact families and communities affected by cancer. BarbeCure raises funds through events, specialty product sales and donations. Funds raised are donated to the McKenna family’s foundation, the Katherine McKenna Brother’s Scholarship Fund as well as a rotating charity each year.

Including 2 Memphis in May World Championship Barbecue Cooking Contest victories and a variety of other accolades on the competitive BBQ circuit, we’re proud to have added to our mantles at home. The work is long, rigorous and takes a small village. But it sure is delicious.

No Artificial Flavors or Colors ✓ ✓ ✓ ✓ ✓
No Preservatives ✓ ✓ ✓ ✓ ✓
No Modified Food Starches ✓ ✓ ✓ ✓ ✓
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Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)

Lillie’S Q - Carolina Dirt BBQ Rub, Sugar-Based BBQ Rub, Traditional Carolina Barbeque Rub, Sweetened Blend of Southern Spices, Perfect Barbeque Seasoning for Ribs, Pork, & Fries (6 Oz, 2-Pack)

$33.58
$33.58 $0.00